Marketing Strategist Job at Ztek Consulting, New Brunswick, NJ

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  • Ztek Consulting
  • New Brunswick, NJ

Job Description

Experience:

Required

• Bachelor’s degree in Marketing, Business, or a related field.

• 7+ years in enterprise B2B marketing, ideally in lab supplies & equipment and service industry.

• Expertise in marcom, design coordination, and events.

• Familiarity with B2B marketing best practices.

• Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.

• Proficiency in:

o Design tools (Canva, Adobe InDesign, Figma).

o CRM (MS Dynamics, HubSpot, Salesforce, etc.), analytics (Google Analytics)

• Strong copywriting/editing skills for diverse formats (ads, scripts, press releases).

• Portfolio showcasing marketing collateral (e.g., campaigns, print/digital assets).

Preferred:

• Experience with:

o B2B Distributor business in Lab supplies & equipment industry

o Localization/translation workflows for global markets.

o Budget management ($100K+ campaigns).

• Certifications: PMP, Google Ads, CIM.

Skills:

  • Strong analytical skills with a focus on data-driven decision-making.
  • Excellent communication and storytelling abilities, with a keen eye for detail.
  • A hands-on, roll-up-your-sleeves approach to problem-solving and execution.
  • Self-motivated with excellent time management skills and the ability to work both independently and as part of a team.
  • Strong organizational skills and attention to detail.
  • Willingness to travel to client locations and attend industry events as required.
  • Ability to follow verbal and written instructions with minimal supervision within specified time frames.

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